A new name for Qwest Field?

Published on March 24, 2011 by     Tacoma News Tribune (Feed)

According to Ross Boettcher of the Omaha World-Herald (hat tip to Brian McIntyre), Qwest Field will get a new name – CenturyLink Field. According to the report, Monroe, La.-based telecommunications company CenturyLink is expected to close its $22 billion merger deal with Qwest Communications on April 1.

UPDATE: According to the team, they have not been notified by CenturyLink what the company’s intentions are regarding the naming of the stadium. The Seahawks contract with Qwest runs through 2014.

Here’s an excerpt of the report:

“CenturyLink’s name and green sunburst logo will replace everything — from trash cans and hand dryers, to uniforms and the giant outdoor signage — that currently carries the name “Qwest” and its “Q” emblem.

CenturyLink will pay for the expansive branding makeover, bringing a new flavor to Omaha’s skyline and name recognition to the company — something its leaders covet, since the company is mostly unknown to many Nebraskans who soon will be its customers.

All Qwest properties — including Qwest Field in Seattle, home to the National Football League’s Seattle Seahawks and Major League Soccer’s Seattle Saunders, and Qwest Arena in Boise, Idaho — will transition to the CenturyLink name and brand, said Danny Pate, who will serve as vice president and general manager for Nebraska operations.”

via Morning links: A new name for Qwest Field? | Seahawks Insider.

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