Pete Carroll Sharing his philosophy

Seahawks coach Pete Carroll will discuss the coaching philosophy behind ‘the new generation of coaches for the next generation of athletes’ during a Win Forever Workshop at VMAC on Friday evening.

Shop for 2014 Seahawks Gameday Gear at

The event at Virginia Mason Athlete Center on Friday evening is being called a workshop. But look beyond the obvious and the expected, because it will be more than an X’s and O’s session with an NFL coach.

Pete Carroll – that coach – wouldn’t have it any other way.

The Win Forever Workshops – Carroll already has hosted others in Los Angeles, Dallas and at Stanford University in Palo Alto, Calif. – are rooted in the research he did for his book, “Win Forever,” which was released last year.

“It was kind of a natural coming out of doing the book and putting together the curriculum for the ‘Win Forever’ approach and philosophy,” said Carroll, who’s in his second year as coach of the Seahawks.

That’s why the Nike-sponsored event is open to not only coaches. Carroll’s philosophy and “Win Forever” approach also translates to the corporate world, as he has displayed during speaking engagements to business organizations in the Seattle area since being hired by the Seahawks 17 months ago.

“We’ve created a tour to share our approach,” Carroll said. “But it’s not just for coaches.”

Friday’s final stop at VMAC is filled, but interested parties can email to get on the waiting list. The event runs from 6-10 p.m., and a light dinner and beverages will be provided. Registration begins at 5:45.

As for the program, it is divided into – what else? – four quarters. The first is “Self-Discovery,” intended to find out what motivates you. The second quarter, “Learn Your Learner,” stresses the importance of communicating and actively listening toward motivating. In the third quarter, “Practice,” the emphasis is on discovering how to train your team mentally and physically year-round. The fourth quarter, “Balanced Scorecard,” highlights game-day performance in the absence of fear and the uncommon competitiveness within.

“It’s really a product of all the years of coaching, that we really got to put into play at SC and it came together real nicely,” Carroll said. “It’s been a great challenge to bring it here to the Seahawks, so now we’re just challenging other people.

“We hope to reach, in particular, coaches and youth coaches of all different types and all different backgrounds. To give them a chance to create the philosophy and looking at the work in a way they probably haven’t thought of before.”

Carroll’s path has taken him from college assistant coach (10 seasons); to NFL assistant coach (12 seasons); to first go-rounds as NFL head coach (1994, 1997-99); to his unprecedented run of success in nine years at the University of Southern California (2001-09); to his role as head coach of the Seahawks.

The descriptive phase Carroll prefers for the workshop is “The new generation of coaches for the next generation of athletes.”

“We think the new young athletes are challenging,” Carroll said. “They’re more versed. They’re attention is spread in more and different ways. We need to find good creative ways to reach them and make their sporting experience really beneficial for them.”