Underwear company backing Marshawn Lynch
30 January 2015 | 10:30 pm

PHOENIX -- If Seattle Seahawks running back Marshawn Lynch goes rogue on Sunday in the Super Bowl and decides do another lewd gesture after a touchdown, some good could come out it. ESPN’s Adam Schefter learned that underwear brand MeUndies.com has agreed to match Lynch’s fines in the Super Bowl by donating to his Fam 1st Family Foundation, which is dedicated to mentoring children on the importance of education, literacy, and self-esteem.

What impresses Belichick the most about Carroll?
30 January 2015 | 5:47 pm

PHOENIX -- New England Patriots coach Bill Belichick said one thing stands out to him about watching teams that Pete Carroll has coached. “The thing that impresses me the most, and the thing that I guess I would like to do a better job of, is just the way that his teams play for 60 minutes,” Belichick said Friday morning in the annual press conference with both Super Bowl coaches. “They play from the opening kickoff to the final whistle or the final gun.

Pete Carroll expecting 'little Petey' when baby Sherman arrives
30 January 2015 | 4:35 pm

PHOENIX -- Does Seattle Seahawks coach Pete Carroll know something everyone else doesn't know about the upcoming arrival of cornerback Richard Sherman's baby boy? "I can't wait to see little Petey," Carroll said. That brought a roar of laughter from the crowd Friday morning at the annual Super Bowl news conference for the two coaches, Carroll and New England Patriots coach Bill Belichick. Sherman said he and his girlfriend, Ashley, have picked out a name for their son, but he hasn't revealed it.

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